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Sharp auf der IFA 2010

Quattron is the basis of the next generation of AQUOS LCD TVs

In spring 2010, LCD pioneers Sharp revolutionised the flat TV market with the introduction of Quattron. Today, the addition of yellow as the fourth subpixel colour is the basis of all AQUOS LCD TVs for the coming years. Sharp is progressively expanding its LCD TV line-up, giving individual model ranges the extra benefits of 3D technology and direct internet connection. In the process, Sharp is continuing to provide the best picture quality, innovative design, good environmental performance and big screens.

Growth driver Quattron technology: Sharp is committed to four-colour technology for AQUOS LCD TVs in Europe

LCD pioneer Sharp is revolutionising colour television this year with its Quattron technology and once again setting new standards in its core business of LCD TVs. The Sharp AQUOS televisions with Quattron technology offer the best picture on an LCD TV currently available with the lowest energy consumption at the same time – in 2D and 3D. This means Quattron is the technological basis for Sharp’s LCD business and is becoming the company’s new growth driver. Particularly in conjunction with 3D, the four-colour technology represents a competitive edge and success factor in the flat-screen TV business, especially in the highly dynamic European LCD TV market.

Sharp Signs EUROTOP Sponsorship Agreement with UEFA

On August 31, 2010, Sharp Corporation signed a EUROTOP sponsorship agreement with the Union of European Football Associations (UEFA) to become a top partner and support events, such as the UEFA European Football Championship, UEFA EURO 2012™.

Sharp to Introduce AQUOS Quattron 3D LCD TVs – two Models in the LE925 Series

Four-Primary-Color Technology Enables Bright, Vivid 3D Images with Minimal Crosstalk.

And the winner is ... yellow! Innovations Award for AQUOS LCD-TVs with Quattron Technology

In the eyes of the European trade press the best products in the TV field come from Sharp. The jury of the EISA  has voted Sharp's Quattron technology the TV Innovation of the Year 2010. Sharp is the deserved winner of this award. In Quattron the Japanese electronics group has achieved a new level of television quality, with even more brilliant pictures and outstanding environmental properties. Sharp’s current LCD TV line-up sets the benchmark for colour television in the 21st century.

Sharp presents a 3D-capable Blu-ray player in slim design

Perfect symbiosis: with pinpoint timing for the market launch of its AQUOS LCD TVs with Quattron 3D technology, Sharp is also presenting its new 3D-capable Blu ray player. The BD-HP90S guarantees the best picture quality in both 3D and 2D on a Sharp LCD TV. With its extra-slim AQUOS design, this elegant high-end device is also a perfect visual match for the three-dimensional Sharp Home Cinema system.

Sharp presents its new HiFi stereo sound system

Get in touch! The new XL-HF200PH mini component system from Sharp is the ideal partner for the iPhone or iPod. This compact sound system combines elegant design and high-quality materials with intuitive operation and outstanding sound quality.

Sharp launches the 3-in-1 steam oven for the smart kitchen

Full steam ahead: a new star cooker is born. It is called Steamwave and comes from Sharp. This 3-in-1 steam oven is an intelligent combination of steamer, grill and microwave. The AX-1100 is available in two colour variants. It uses pure steam to prepare meals. This high-quality all-rounder brings the combined virtues of convenience, real taste and health to the modern kitchen.

Sharp presents new premium refrigerators

Open for all – a new degree of accessibility is on show for two high-quality refrigerator models unveiled by Sharp for the first time at IFA 2010. The SJ-WS360T and SJ-WS320T, which are both available in silver and black, are equipped with Sharp’s own Dual Swing door system, so that they can be opened to both left and right without requiring special installation. At the same time, the 2-door A++ bottom freezers provide the added attraction of highly developed technologies that ensure uniform cooling, comprehensive refrigerator hygiene and high energy efficiency.

Optimal blend of technologies to bring out the best in 3DTV

Consumer demand for top-quality 3D from LCD TVs means achieving the same picture quality for 3D as for 2D. The 3D solution from Sharp does just that. Thanks to the combination of four of Sharp’s own home-grown technologies, the electronics group has succeeded in overcoming the typical 3D problems of reduced brightness, subconsciously perceived “ghost images” and impaired picture quality. The harmonious interaction of Quattron, UV2A, F.R.E.D. and the Super Edge LED Backlight system gives consumers the most brilliant 3D experience available to-date.

Virtual stand tour with the Sharp IFA iPhone/iPad Guide for IFA 2010 in Berlin

Japanese technology group Sharp is presenting a virtual tour of its stand at one of the world’s biggest consumer electronics shows, the IFA in Berlin. The application focuses on helping visitors find their way through the exhibition site and the Sharp stand. These features are supplemented by a collection of Sharp product highlights, background information on the latest technologies and interesting links.

Anlage Format Größe Datum
Sharp Presskit IFA 2010 ZIP 27.12 MB 30.08.2010